Myfinancialadvice has
developed a live financial advice platform and independent advisor
network serving the employee benefits industry, employers, the
financial services industry and everyday American consumers. If you are
a press representative and would like more information, please contact
us at 303-395-3355 x 100.
News and Releases

March
"MyFinancialAdvice.com
Helps the Average Person Find a Financial Advisor" –
GetRichSlowly.org
"Many companies send me press
releases and e-mail trying to get my attention. Some of these companies
suck. Others are fine, but I don’t have the time to look at
them. Every once
in a while, though, I find what seems like a true gem,
something I think would be of real use for Get Rich Slowly readers.
Last week, I spent an hour chatting with the
folks from MyFinancialAdvice.com." Read
more

January
"Good Advice on a Budget"
– Money Magazine
"While advisers that charg this way are in the minority , its easy to
find them. Myfinancialadvice.com links you with planners who
will answer questions by e-mail or phone for a fee based on an hourly
rate of around $150.
Read
more

"Give a wedding gift they
can really use" – CNNMoney.com
"My son just got engaged and I'd like to give him and his
fiancé an hour with a financial planner as a gift. Can you
recommend a reputable Web site or association so I
can find them a trustworthy planner
near where they live? --Debby B., Tulsa, Oklahoma
Answer: I like the way you think, Debby." Read
more

"Who’s Got
Middle America’s Back?" – Financial Advisor Magazine
"If a family has a mere $50,000 or $100,000 in the bank, where do they
go for financial planning?
In the “old days,” you didn’t have much
of a choice. You went to a broker or insurance agent. In fact,
wirehouses once boasted that they were the only ones serving the middle
class, since independent financial advisors, by contrast, only wanted
to work with high-net-worth clients. Of course, the
“service” that middle-income clients received came
with high fees and commissions, so it’s debatable just how
much real help they were getting from a Merrill Lynch, which also wants
high-networth
clients." Read
more

"Finding affordable
Financial Advice" – Yahoo Finance
"While the world is chock-full of financial planners, they typically
serve clients with $250,000 or more to
invest. Sound, affordable advice can be tough to find for less-affluent
wage earners. (And in the era of
Bernie Madoff, whom can you trust?)
The economic crisis underscores the need to address finances in a
holistic way -- debt, savings,
investments, insurance, etc. -- and that may mean reaching out for
guidance.
Here's a look at some of the efforts to fill the affordable advice
void, designed for people who are either
novices or have some financial literacy but want a coach to assist them
in refining and reaching their goals." Read
more

"MyFinancialAdvice Taps
HSA Shift" – InterPro Publications, Inc.
"Banks and FIs are starting to get happy over the rising use of
financial services advice at the individual level, a clear barometer of
rising deposit levels, according to one of the leading players called MyFinancialAdvice.
The firm's new HSAOptimizer is directly targeted at the explding number
of banks with HSA products that serve individuals, including employees
just entering HSAs." Read
more

"Financial Planning in the
Workplace" – CFP Board Report
"Myfinancialadvice, Inc. (MFA) offers an online service platform that
connects employees with CFP® practitioners directly through
their company’s HR intranet. Employees receive live,
one-on-one advice from the CFP® professional of their choice,
delivered by phone and e-mail through a secure Web site." Read
more

"New Advice Product Helps
Move CDH Forward" – Employee Benefit News
"During last fall’s open enrollment season, employers began
offering driver’s ed in the form of personalized HSA advice
provided by Myfinancialadvice, a financial planning advisory firm based
in Boulder, Colo." Read
more

"One Act, Many
Opportunities" – Financial Advisor Magazine
"Corporate employees have always needed help sorting through the
sheaves of papers and financial concepts to make sound decisions
affecting their retirements, says Kevin Condon, executive vice
president of advisor services with Boulder, Colo.-based
Myfinancialadvice, Inc." Read
more

"Myfinancialadvice Names
Roy Ramthun to Advisory Board" – Insurance Newscast
"Myfinancialadvice, a Web-based service that delivers live, one-on-one,
objective financial advice from independent Certified Financial
Planner™ professionals, announced the appointment of Roy
Ramthun to its advisory board. A nationally-recognized expert on Health
Savings Accounts (HSAs), he is a former Special Assistant to the
President for Economic Policy at the White House." Read more

"Finding Good, Cheap
Advice" - Wall Street Journal
"Myfinancialadvice.com, Boulder, Colo., matches consumers with
independent financial advisers who will provide advice online or over
the phone for a prequoted flat fee. Now the firm is launching a series
of financial-planning packages covering issues such as 401(k) plans,
college savings, debt management, taxes and health savings accounts." Read
more

"This Compensation and
Benefits Education Strategy Has an Excellent ROI" - What's New in
Benefits & Compensation
"At first glance, they're unrelated issues - the national downswing in
401(k) participation and the often low buy-in for health plans with
HSAs, HRAs or FSAs. But they share a common cause: employees' lack of
financial know-how. A number of employers have tackled the issue by
offering financial planning as an employee benefit, and gotten
excellent results... Service provider Myfinancialadvice, Inc.,
charges a flat $75 per employee fee based on utilization."
"The Financial Case for
Integrating Direct Advice Programs into Consumer Directed Health Plans"
- Employee Benefit News
"There is no reason to
believe that employees, who traditionally have struggled to
make 401(k) deferral and asset allocation decisions, will prove highly
adept at deciphering new health care alternatives. CDHPs
require employees to make a complex financial decision with a health
care overlay... If the 401(k) experience holds true for CDHPs,
we can reasonably assume that without a direct advice program, numerous
participants will take no action-or will make decisions that do not
serve their best interests." Read more
about CDHP advice integration, and its potential impact on employers'
bottom lines.
"It's Your Turn" - CFP
Board eNewsletter
"Americans already have the longest working hours in the world, and now
the workplace is also becoming the spot where people's most important
financial decisions are made. Myfinancialadvice is one of the
several organizations established in recent years that seeks
to bring unbiased, affordable financial advice to people by making it
easy to find qualified, financial planning services through
the Internet." Read
more
about how Myfinancialadvice is working to make financial
planning advice available at the workplace.

Sound Money Tips
Tip for
Finding a Financial Planner

WNBC News New York
You
Don't Need Millions For a Financial Planner

Defined
Contribution & Savings Plan Alert
Subscriber Exclusive: Boulder Firm Unveils HSA Advice Package
"Myfinancialadvice.com... will launch a health savings account
education service, said Ron Peremel, President and CEO. Assets under
management for HSAs are projected to reach $70 billion within the next
several years... but few employees have a solid grasp on the
programs, Peremel said. The system forwards
questionnaires completed by participants to
financial planners who respond with detailed answers....
Employees deciding whether to participate in HSAs and comtemplating how
much to contribute stand to benefit from access to financial
professionals initially priced at $50."

Money
Should Your R.I.A. Be on CSI?
"Visit...Myfinancialadvice.com... for a planner who is open for
one-shot consultations"

Defined Contribution
& Savings Alert
Small Providers Use Human
Touch to Sell Advice

Women's eNews
Debt-Conscious Women Pay Cash
for Holidays

401kWire.com
Service
Helps Participants Find an Advisor

PlanSponsor.com
Two
Firms Combine to Provide Small Plan Advice Services

Journal of Financial
Planning
On
'Spot' Financial Planning

Journal of Financial
Planning
'Spot'
Financial Planning: The Newest Trend?

Money Magazine
When
He's Just Not That In To You

Newsweek - MSNBC.com
Money:
Dial a Planner

Kiplinger's Personal
Finance
Make
a Financial Match Online

Money Magazine
Don't
Sweat It! - New breeds of micro-experts are springing up everywhere,
and they can fix your nastiest money headaches

Investment News
Kiplinger
Jumps into Advice Business

Investment Advisor
Magazine
Embrace
the Middle Class

Financial-Planning.com
NAPFA Digs Into Middle-Income Market

PlanSponsor.com
Denver Firm Offers Advisor Advice
Platform

The Denver Post
Financial
Planning for the Not-So-Rich

The New York Times
From Financial Planners, Advice for the
Not-So-Rich

The Wall Street Journal
Five
Questions That Put Me on the Spot

Investment Advisor
Magazine
THE PLAYING FIELD - Serving the
Not-So-Wealthy

Press Release
Recently
Launched Myfinancialadvice.com Offers Affordable Financial Advice to
Middle-Income Consumers

Kiplinger's Personal Finance
Restore
Your Dream
A reviving stock market and customized advice are elixirs for your
retirement plan

Research Magazine
What
is Product Management?

Daily Press
Myriad
Ways Exist to get Financial Advice Online

The Baltimore Sun
How
to use computer to improve finances

Financial-Planning.com
Tech
Planner - The Invisible Client

Inside Information
- The newsletter for serious financial advisors.
Planning
for Everybody
The profession is searching for its future in all the right places.

MorningstarAdvisor.com
How
Do Objective Advisors Make Money Online?
Start-up may have finally hit a formula for providing online advice.