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"The target customers are do-it-yourselfers who might want to run their decisions by a pro.  The site also aims to attract middle-income households with $100,000 or less in assets who are often overlooked because they can't afford to pay $5,000 for a comprehensive plan."

The Baltimore Sun, February 2004

Press

Myfinancialadvice has developed a live financial advice platform and independent advisor network serving the employee benefits industry, employers, the financial services industry and everyday American consumers. If you are a press representative and would like more information, please contact us at 303-395-3355 x 100.

News and Releases


March, 2010
"MyFinancialAdvice.com Helps the Average Person Find a Financial Advisor" – GetRichSlowly.org
"Many companies send me press releases and e-mail trying to get my attention. Some of these companies suck. Others are fine, but I don’t have the time to look at them. Every once in a while, though, I find what seems like a true gem, something I think would be of real use for Get Rich Slowly readers.

Last week, I spent an hour chatting with the folks from MyFinancialAdvice.com." Read more


January, 2010
"Good Advice on a Budget" – Money Magazine
"While advisers that charg this way are in the minority , its easy to find them.  Myfinancialadvice.com links you with planners who will answer questions by e-mail or phone for a fee based on an hourly rate of around $150. Read more


June, 2009
"Give a wedding gift they can really use" – CNNMoney.com
"My son just got engaged and I'd like to give him and his fiancé an hour with a financial planner as a gift. Can you recommend a reputable Web site or association so I can find them a trustworthy planner near where they live? --Debby B., Tulsa, Oklahoma
Answer: I like the way you think, Debby." Read more


March, 2009
"Who’s Got Middle America’s Back?" – Financial Advisor Magazine
"If a family has a mere $50,000 or $100,000 in the bank, where do they go for financial planning?
In the “old days,” you didn’t have much of a choice. You went to a broker or insurance agent. In fact, wirehouses once boasted that they were the only ones serving the middle class, since independent financial advisors, by contrast, only wanted to work with high-net-worth clients. Of course, the “service” that middle-income clients received came with high fees and commissions, so it’s debatable just how much real help they were getting from a Merrill Lynch, which also wants high-networth clients." Read more


February, 2009
"Finding affordable Financial Advice" – Yahoo Finance
"While the world is chock-full of financial planners, they typically serve clients with $250,000 or more to invest. Sound, affordable advice can be tough to find for less-affluent wage earners. (And in the era of Bernie Madoff, whom can you trust?)
The economic crisis underscores the need to address finances in a holistic way -- debt, savings, investments, insurance, etc. -- and that may mean reaching out for guidance. Here's a look at some of the efforts to fill the affordable advice void, designed for people who are either novices or have some financial literacy but want a coach to assist them in refining and reaching their goals." Read more


April, 2008
"MyFinancialAdvice Taps HSA Shift" – InterPro Publications, Inc.
"Banks and FIs are starting to get happy over the rising use of financial services advice at the individual level, a clear barometer of rising deposit levels, according to one of the leading players called MyFinancialAdvice. The firm's new HSAOptimizer is directly targeted at the explding number of banks with HSA products that serve individuals, including employees just entering HSAs." Read more


June, 2007
"Financial Planning in the Workplace" – CFP Board Report
"Myfinancialadvice, Inc. (MFA) offers an online service platform that connects employees with CFP® practitioners directly through their company’s HR intranet. Employees receive live, one-on-one advice from the CFP® professional of their choice, delivered by phone and e-mail through a secure Web site." Read more


February, 2007
"New Advice Product Helps Move CDH Forward" – Employee Benefit News
"During last fall’s open enrollment season, employers began offering driver’s ed in the form of personalized HSA advice provided by Myfinancialadvice, a financial planning advisory firm based in Boulder, Colo." Read more


January, 2007
"One Act, Many Opportunities" – Financial Advisor Magazine
"Corporate employees have always needed help sorting through the sheaves of papers and financial concepts to make sound decisions affecting their retirements, says Kevin Condon, executive vice president of advisor services with Boulder, Colo.-based Myfinancialadvice, Inc." Read more


January, 2007
"Myfinancialadvice Names Roy Ramthun to Advisory Board" – Insurance Newscast
"Myfinancialadvice, a Web-based service that delivers live, one-on-one, objective financial advice from independent Certified Financial Planner™ professionals, announced the appointment of Roy Ramthun to its advisory board. A nationally-recognized expert on Health Savings Accounts (HSAs), he is a former Special Assistant to the President for Economic Policy at the White House." Read more


Sept, 2006
"Finding Good, Cheap Advice" - Wall Street Journal
"Myfinancialadvice.com, Boulder, Colo., matches consumers with independent financial advisers who will provide advice online or over the phone for a prequoted flat fee. Now the firm is launching a series of financial-planning packages covering issues such as 401(k) plans, college savings, debt management, taxes and health savings accounts." Read more


July, 2006
"This Compensation and Benefits Education Strategy Has an Excellent ROI" - What's New in Benefits & Compensation
"At first glance, they're unrelated issues - the national downswing in 401(k) participation and the often low buy-in for health plans with HSAs, HRAs or FSAs. But they share a common cause: employees' lack of financial know-how. A number of employers have tackled the issue by offering financial planning as an employee benefit, and gotten excellent results... Service provider Myfinancialadvice, Inc., charges a flat $75 per employee fee based on utilization."

                   July, 2006
"The Financial Case for Integrating Direct Advice Programs into Consumer Directed Health Plans" - Employee Benefit News
"There is no reason to believe that employees, who traditionally have struggled to make 401(k) deferral and asset allocation decisions, will prove highly adept at deciphering new health care alternatives. CDHPs require employees to make a complex financial decision with a health care overlay... If the 401(k) experience holds true for CDHPs, we can reasonably assume that without a direct advice program, numerous participants will take no action-or will make decisions that do not serve their best interests." Read more about CDHP advice integration, and its potential impact on employers' bottom lines.

                                                                                                                        June, 2006


"It's Your Turn" - CFP Board eNewsletter
"Americans already have the longest working hours in the world, and now the workplace is also becoming the spot where people's most important financial decisions are made. Myfinancialadvice is one of the several organizations established in recent years that seeks to bring unbiased, affordable financial advice to people by making it easy to find qualified, financial planning services through the Internet." Read more about how Myfinancialadvice is working to make financial planning advice available at the workplace.


May, 2006
Sound Money Tips
Tip for Finding a Financial Planner


March, 2006
WNBC News New York
You Don't Need Millions For a Financial Planner


March, 2006
Defined Contribution & Savings Plan Alert
Subscriber Exclusive: Boulder Firm Unveils HSA Advice Package

"Myfinancialadvice.com... will launch a health savings account education service, said Ron Peremel, President and CEO. Assets under management for HSAs are projected to reach $70 billion within the next several years... but few employees have a solid grasp on the programs, Peremel said. The system forwards questionnaires completed by participants to financial planners who respond with detailed answers.... Employees deciding whether to participate in HSAs and comtemplating how much to contribute stand to benefit from access to financial professionals initially priced at $50."


February, 2006
Money
Should Your R.I.A. Be on CSI?

"Visit...Myfinancialadvice.com... for a planner who is open for one-shot consultations"


January, 2006
Defined Contribution & Savings Alert
Small Providers Use Human Touch to Sell Advice


December, 2005
Women's eNews
Debt-Conscious Women Pay Cash for Holidays


May, 2005
401kWire.com
Service Helps Participants Find an Advisor


May, 2005
PlanSponsor.com
Two Firms Combine to Provide Small Plan Advice Services


May, 2005
Journal of Financial Planning
On 'Spot' Financial Planning


March, 2005
Journal of Financial Planning
'Spot' Financial Planning: The Newest Trend?


March, 2005
Money Magazine 
When He's Just Not That In To You


February, 2005
Newsweek - MSNBC.com
Money: Dial a Planner


December, 2004
Kiplinger's Personal Finance 
Make a Financial Match Online


November, 2004
Money Magazine
Don't Sweat It! - New breeds of micro-experts are springing up everywhere, and they can fix your nastiest money headaches


September, 2004
Investment News
Kiplinger Jumps into Advice Business


September, 2004
Investment Advisor Magazine
Embrace the Middle Class


August, 2004
Financial-Planning.com
NAPFA Digs Into Middle-Income Market


July, 2004
PlanSponsor.com
Denver Firm Offers Advisor Advice Platform


July, 2004
The Denver Post
Financial Planning for the Not-So-Rich


June, 2004
The New York Times
From Financial Planners, Advice for the Not-So-Rich


June, 2004
The Wall Street Journal
Five Questions That Put Me on the Spot


June, 2004
Investment Advisor Magazine
THE PLAYING FIELD - Serving the Not-So-Wealthy


May, 2004
Press Release
Recently Launched Myfinancialadvice.com Offers Affordable Financial Advice to Middle-Income Consumers


March, 2004
Kiplinger's Personal Finance
Restore Your Dream
A reviving stock market and customized advice are elixirs for your retirement plan


February, 2004
Research Magazine
What is Product Management?


February, 2004
Daily Press
Myriad Ways Exist to get Financial Advice Online


February, 2004
The Baltimore Sun
How to use computer to improve finances


December, 2003
Financial-Planning.com
Tech Planner - The Invisible Client


November, 2003
Inside Information - The newsletter for serious financial advisors.
Planning for Everybody
The profession is searching for its future in all the right places.


October, 2003
MorningstarAdvisor.com
How Do Objective Advisors Make Money Online?
Start-up may have finally hit a formula for providing online advice.

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Advisers listed on the Myfinancialadvice website offer investment advice in those states in which the adviser is registered, or excluded or exempted from such registration. Advisers listed will give advice only if they are licensed or otherwise qualified under state and federal laws to do so. Review the advisor credentials and offered regulatory brochure of each adviser for details.